Tuesday, December 28, 2010

Making Money Your

Even in times of severe budgetary crisis, WMATA still has to advertise itself. And what better way to reverse the public's negative opinion about random bag searches, constant maintenance, annoying talking buses, broken escalators, confusing fare structures and so forth than with some state of the art "guerrilla" marketing! Kytja Weir reports that the agency is going to try and get your attention the same way your local emo band does.



The transit system brought on Williams Whittle, based in Alexandria, earlier this month to help market the agency using traditional advertising but also possibly "guerrilla marketing" and "street teams," said Metro spokesman Reggie Woodruff.

"Williams Whittle will assist us as we continue to explore ways to increase revenue and off-peak ridership and to more effectively promote Metro and the improvements that we are making," he wrote in an e-mail.



That could mean "unconventional marketing" that directly engages potential riders, he explained. He could not provide any examples of what such direct marketing might look like, though.



What, was Evan Hensleigh not available? WMATA will be using about two-thirds of its $1.8 million advertising budget on Williams Whittle's services. For the sake of public transportation, I sure hope that Williams Whittle has some better "unconventional" ideas than those Second Life animations which Metro rolls out every now and then -- based on the company's website, it looks like they've got a ton of experience creating slightly annoying, yet oft-imitated television ads.





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Brad Friedman and Desi Doyen: Green <b>News</b> Report: December 28, 2010 <b>...</b>

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Fox <b>News</b> Channel marks nine full years as top-rated <b>news</b> channel <b>...</b>

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Brad Friedman and Desi Doyen: Green <b>News</b> Report: December 28, 2010 <b>...</b>

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&#39;You lie!&#39; Clarence Page calls Fox <b>News</b> Channel&#39;s &#39;fair and <b>...</b>

Chicago Tribune takes a dig at the cable news channel for the second year in a row.

Fox <b>News</b> Channel marks nine full years as top-rated <b>news</b> channel <b>...</b>

Hal Boedeker of Orlando Sentinel is The TV Guy. Dishing on TV, the news and what everybody is talking about.

Brad Friedman and Desi Doyen: Green <b>News</b> Report: December 28, 2010 <b>...</b>

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bench craft company scam

&#39;You lie!&#39; Clarence Page calls Fox <b>News</b> Channel&#39;s &#39;fair and <b>...</b>

Chicago Tribune takes a dig at the cable news channel for the second year in a row.

Fox <b>News</b> Channel marks nine full years as top-rated <b>news</b> channel <b>...</b>

Hal Boedeker of Orlando Sentinel is The TV Guy. Dishing on TV, the news and what everybody is talking about.

Brad Friedman and Desi Doyen: Green <b>News</b> Report: December 28, 2010 <b>...</b>

IN 'GREEN NEWS EXTRA' (see links below): The reactor on your roof: Caltech breakthrough uses solar power to generate liquid fuel; Fmr. Shell president predicts $5-a-gallon gas by 2012; EPA develops neurotoxicants list; Obama admin takes ...


bench craft company scam

&#39;You lie!&#39; Clarence Page calls Fox <b>News</b> Channel&#39;s &#39;fair and <b>...</b>

Chicago Tribune takes a dig at the cable news channel for the second year in a row.

Fox <b>News</b> Channel marks nine full years as top-rated <b>news</b> channel <b>...</b>

Hal Boedeker of Orlando Sentinel is The TV Guy. Dishing on TV, the news and what everybody is talking about.

Brad Friedman and Desi Doyen: Green <b>News</b> Report: December 28, 2010 <b>...</b>

IN 'GREEN NEWS EXTRA' (see links below): The reactor on your roof: Caltech breakthrough uses solar power to generate liquid fuel; Fmr. Shell president predicts $5-a-gallon gas by 2012; EPA develops neurotoxicants list; Obama admin takes ...


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